Early & Growth stage software companies present growth obstacles
They replace existing crappy solutions that have been used to solve complex problems.
That’s why you created your software startup, to replace those popularized systems and provide a greater experience.
Probably those crappy solutions are being used by millions (and generating billions) to inefficiently serve the same problem that your software amazingly does.
Conventional SEO needs to be paired with excellent knolwedge on the customer, the product and how it is being sold to them.
Most early-stage startups lack buyer intelligence.
And usually, they jump straight into spending THOUSANDS OF DOLLARS on marketing, including a full-fledge content strategy.
It is in fact that most of them, don’t know how to convert visitors into leads. Resulting in now new MRR from SEO or Content.
They try to create only informational, and very top-of-the-funnel content, instead of working it backwards. BOF > MOF > TOF.
Here are crucial tactics to make an SEO strategy successful:
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Understanding past metrics and industry benchmarks to repeat them with you.
The only way to jumpstart growth is through relentless execution with very quick turnarounds.
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